A true visionary leader he is the one who has provided impetus and business sense to Sonya travels group to be the biggest player in travel industry of Pakistan. He hold the position of Chief Executive of company. Mr Zamir has worked with top international and local consulting firms KPMG at executive positions. He has also been top finance professional for public listed companies. He is a charted accountant by profession.
Our vision is to go for mass tourism rather than individual and shifting focus from selling only air tickets to “One stop travel solutions”. God has blessed Pakistan a rich cultural heritage, rare archeological treasure, exquisite natural beauty and from deserts to the mighty mountains, Southern Sonya Travel network is committed to explore its hidden treasures to the world. Our mission is “A tour for everyone”. Our tourism and travel philosophy is to look at our supplier’s pocket instead looking at consumer’s pocket but it does not mean that we compromise on quality. We believe in environmental friendly tourism and also believe that tourism for culture should be encouraged instead of culture for tourism. Following the world known tourism expert’s philosophy that domestic tourism is the back bone of the industry, and which is why we are highly focused in the promotion of domestic tourism in Pakistan.