Our Vision

Our vision is to go for mass tourism rather than individual and shifting focus from selling only air tickets to “One stop travel solutions”. God has blessed Pakistan a rich cultural heritage, rare archeological treasure, exquisite natural beauty and from deserts to the mighty mountains, Southern Sonya Travel network is committed to explore its hidden treasures to the world. Our mission is “A tour for everyone”. Our tourism and travel philosophy is to look at our supplier’s pocket instead looking at consumer’s pocket but it does not mean that we compromise on quality. We believe in environmental friendly tourism and also believe that tourism for culture should be encouraged instead of culture for tourism. Following the world known tourism expert’s philosophy that domestic tourism is the back bone of the industry, and which is why we are highly focused in the promotion of domestic tourism in Pakistan.


Muhammad Zamir Ahmad

A true visionary leader he is the one who has provided impetus and business sense to Sonya travels group to be the biggest player in travel industry of Pakistan. He hold the position of Chief Executive of company. Mr Zamir has worked with top international and local consulting firms KPMG at executive positions. He has also been top finance professional for public listed companies. He is a charted accountant by profession.


Sarosh Rahim

She holds position of head of HR of Sonya Southern group. Sarosh studied at the Kinnaird College for Women, Lahore and graduated with a first class and honors in English Literature. She then did her Master’s in Sociology, First class First, from the University of the Punjab, and went on to Stanford University California on a Fulbright travel grant as one of eight ASSU scholars. She attended the School of Oriental & African studies in London, U.K. and obtained certificates of qualification in Interior design and Landscaping from the Inchbald School of Design, Eaton Place, Belgravia, London , U,K.She has held top positions with various international firm related in area of Project management and interior desigining.


Mohammad Afzal Chaudhry

Mr. Afzal is has served at prominent positions in PIA as Top Sales and Marketing Executive. He also has been country manager for PIA across various countries. He also worked as Sales Executive for two years with PAN AM at Dhahran (S. Arabia) which used to be the largest Airline of the world of its time. For four years remained General Manager North for the largest Private carrier of Pakistan (2003-2007) Aero Asia. He currently holds position of Director for Airline business.


Khalid Mahmood

Mr. Khalid Mahmood, Director Airlines Sales,  Khalid is a senior Airline and Travel trade expert with over 22 years of experience with Airline, GSA and IATA agencies in PAK as well in KSA. He comes to us after 10 years of working with Gulf Air as their Sales Manager, North Pakistan.


Usman Khan

He currently holds position of COO – Finance

An ACCA qualified finance professional, having diverse and versatile experience of over 16 years under different financial positions for Audit & consultancy firms in the United Kingdom, Retail & IT industries in Malaysia & Singapore and the Aviation industry in Pakistan.He is also an active member of professional networks of world renowned bodies as Grant Thornton (UK), ACCA (Manchester) and social networks.


Syed Mumtaz

He is a diverse IT professional with almost 2 decades of experience with top mutinational corporations and banks . He has is currently IT director at Southern group of companies and CEO of sumotec software solutions.


Arsalan Ahmad

He is a hardcore marketing enthusiast and a versatile professional with double majors, MBA – Marketing from IBA Karachi and MBA – Finance from IAE-AIX France, and a work experience of 7 years with top international players like J.C Penny, Ralph Lauren, and M&S. It was his thirst to welcome new challenges that brought him to Sonya Travels. He has been associated with the Company for past two years, and his entrepreneurial abilities and service oriented attitude has enabled him to provide best solutions for company and its customers.